Hudson Valley Coffee

This CPG (consumer packaged goods) start-up was looking to create a new brand of refrigerated coffee beverages similar to the ones sold in stores by Starbucks.  In this unused concept, I created the identity and packaging for the brand and its product line.  The intent was to put forth a premium feel. Subtle connections to the Hudson Valley/River are included in the packaging design.

• Client: Hudson Valley Coffee
• Skills: Branding, Packaging

Work completed at Immotion Studios